Icebreaker Merino has long been the industry leader in Merino clothing in the outdoor industry but until just this year their high quality clothing wasn't available for hunters except in solids.
Just recently Icebreaker entered the hunting world adding Mossy Oak Breakup to many of their most popular outdoor products.
The long benefits of Merino wool become very apparent to anyone that wears it in the field. With unmatched breathabilty and warmth when wet wool has long been the go to for many hardcore western hunters. But there have always been drawbacks to tradition wool clothing first is traditional wool is itchy and hard on your skin. Second traditional wool stinks when it gets wet.
Merino Wool is soft, so soft most people believe it is a poly or cotton blend when first see it on the shelf. Second Merino wool is natural antimicrobial which means it actually keeps scent down and will almost never stink regardless of how long you wear in. Which is perfect for the backcountry hunter. The next generation of base layer is here and it is Merino Wool.
*Also our very own Sam Soholt has become the national Sales Model for Icebreakers Hunting Line. So it has to be the real deal Haha
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